Featured News story
The Executive Council is responsible for determining the strategy of the BMC, and ensuring that it is effectively managed, with most members giving up time to participate in other activities. It meets quarterly and is made up of seven inhouse or client-side marketers, seven agencies and four vendors – the full list of members can be found on the About Us section of this website.
David Burnand, chair of the BMC Executive Council and Board, and director of Stein IAS London, comments, “we’re delighted to welcome these leading marketers to the council – it’s fantastic to have such a wealth of experience involved with this organisation, and sharing our commitment to taking B2B marketing to the next level.”
The new members attended their first Council meeting in July, where topics of discussion included developing the individual membership proposition, the launch of a new mentorship programme and the imminent launch of a series of networking events.
Chris Wilson, director of BMC and chair of the standing Agencies Council (which was previously the separate Association of B2B Agencies), who is also MD of Earnest, comments, “BMC is all about creating something that true representation for the whole B2B industry. These appointments are proof that after so much hard work behind the scenes the BMC has gathered real momentum – and has moved from concept to reality.”
Featured News story
“It’s great news for B2B,” says BMC chair David Burnand, director of Stein IAS London. “This shows real confidence in the sector and that marketers and brands are flexing their muscles. And this is obviously good news for agencies and vendors also!”
The report also highlighted the growing importance of content marketing, personalisation and social media, which it showed are currently the most important trends in B2B marketing. As Jon Moger, director of digital and content marketing at Juniper, points out in his analysis in the report, these three trends are integrally interlinked: “To look at content, personalisation and social individually would be a mistake: the knowledge that can be gleaned from the sum of the parts is simply invaluable to remaining customer and community centric.”
The B2B Barometer was produced by the Business Marketing Collective, in association with the IDM and B2B Marketing, with the questionnaire developed and designed by Circle Research.
Over 100 B2B marketers took part in the research, earlier this year. Download a full copy of the results, plus analysis from leading B2B marketers.
Featured News story
The next step for both groups will be to appoint up to eight members, from across the community of member agencies and interested client-side marketers, and start drawing up proposals for how they will address their areas of interest.
David Burnand, chairman of BMC, and director of SteinIAS London, comments, “it was fantastic to have such a high calibre of B2B marketers on the Executive Council. The discussion we had at our inaugural meeting was very positive and enthusiastic, and already we have had some excellent suggestions about how to drive the organisation forward and better align it with the needs of the industry.”
Other areas of discussion at the first BMC Executive Council meeting was the development of an initiative to recognise best practice in B2B campaigns or programmes (which would run separately to the B2B Awards); and the impact of the new EU data legislation and whether or not BMC needs to take a position on this – it was agreed to arrange an expert lawyer to attend the next Executive Council meeting, to explain the issue in more detail and inform thinking.
Further areas of interest would be tabled at the next Executive Council meeting, which would take place in June.
Joel Harrison, member of the council and editor-in-chief of B2B Marketing, comments, “after over 18 months of planning and discussions around BMC, it’s a great relief to get this off the ground. We’re hugely grateful to the individuals who have given up their valuable time to be part of this organisation – the potential it has to really drive the B2B marketing industry forward is enormous.”
If you’d like to stay up to date with the latest developments at BMC, please register with us using the email form at the bottom of our homepage, or follow us on Twitter – @BMC_forB2B
Omobono are researching what works in B2B digital marketing, and they would love to hear from you. Details are below, if you have a spare five minutes to complete the survey, it would be greatly appreciated.
They have been benchmarking and sharing best practice in B2B digital marketing for the last three years, in partnership with The Marketing Society. Their study explores what works where in B2B, revealing the digital strategies and activities that get the best results. This year, they’re also exploring the challenges marketers face and sharing recommendations for addressing them.
Please contribute to this important research by taking the survey at www.circle-surveys.com/uc/WWWD4-0.
To thank you for completing the survey, you will be entered into a prize draw to win an iPad Air or 1 of 10 Amazon vouchers worth £50. You will also get exclusive access to the detailed survey results, as well as a digital copy of the full report and recommendations.
Many thanks in advance for your support.
Keep up to date with BMC
Register here for updates about upcoming announcements, activities and events from the Business Marketing Collective